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The conference was attended by journalists, heads of marketing agencies, partners and marketing specialists of leading law firms. The participants discussed the use of digital tools to promote legal services, native advertising, social media platforms for professional services, webinars, story-telling, mailing, and other unique content generation tools, as well as resources to monitor a law firm’s website efficiency.

Julia Smirnova took part in the second of the conference dedicated to a dialogue between a law firm’s partner and its marketing heads. During the session, partners shared their expectations and discussed the standards of work of marketing specialists, while marketing staff talked about sources of their professional pride, their priorities, and the challenges they face in their profession. In her speech, Yulia focused on the most pressing issues of relations between management and the marketing function in the legal advisory sphere, and pointed out which areas required special attention in evaluating the marketing efficiency in a law firm.

For more information about the event, please visit the official page of the conference at Pravo.RU.